If you want to be rich, you need to stop acting like you have money in the bank and start living beneath your means. That's the message in the most recent book from Thomas J. Stanley, author of "The Millionaire Mind" and the "The Millionaire Next Door."

Bankrate asked Stanley to explain what's fueling America's hyper-consumptive ways and unquenchable thirst for top-shelf brand vodka -- among other indulgences.

Q: In your book "Stop Acting Rich...and Start Living like a Real Millionaire," you say that rich people don't necessarily act the way that the rest of us might think they do. In fact, millionaires are more likely to be extremely frugal. Why is that?

A: There are many factors that explain frugality among the rich.

First, their parents tended to be not only frugal, but well-disciplined. Most millionaires today came from middle-class backgrounds. Their parents were not wealthy, but somewhat comfortable. Millionaires tell me that they never felt embarrassed by where they lived or the type of home they had. To a considerable degree, it is the uniquely American upward socioeconomic mobility that fuels much of the hyper-consuming engine of the market for luxury goods, prestige products, upscale brands, expensive homes and so on.

Beyond income, one's vocation has much to do with accumulating wealth. Educators, engineers, business owners and retail store managers have a tendency to live below their means and to be quite efficient in

Move your money to a higher-yielding account without sacrificing safety.

Still have cash parked in a money-market mutual fund? It's time to move it out. A year ago, when the stock market was in free fall and investors were seeking refuge, money funds were earning 2% or more. Now the yields, which track short-term Treasuries, are below 0.4%. Yet money funds still hold $3.5 trillion in assets, just about the same amount as they held a year ago, according to Money Fund Report newsletter. Prospects for higher rates are better at a bank, but even if you're willing to tie up your money for five years in a certificate of deposit, you'll be hard-pressed to find yields higher than 3.5%. And top one-year yields are only 2% or so.

Even as market forces undermine the earning power of your savings, don't let inertia add insult to injury. To find decent, supersafe yields now, you have to think outside the box. For example, you'll find some of the highest interest rates at community banks and credit unions. And your money is safe, as long as you know the limits of deposit insurance. If you're willing to step up the risk pyramid for a decent shot at higher returns, consider a short-term bond fund.

Safety Plus High Yields

You can earn as much as 5% on balances up to $25,000 (and sometimes more) at a community bank or credit union. For example, Union State Bank in Atchison, Kan., pays 5.01% on up to $25,000 in its My Rewards checking account. And you need a deposit of just $25 to open an account. (To find banks and

For most people, each and every day involves some type of financial decision. So how do you feel about your financial decision-making skills? If you think you are making sound choices, ask yourself this: Have you weighed the consequences of your choices against their apparent benefits? In many cases, the answer is no.

Let's take a look at six common financial choices that sound like smart moves, but could leave you scratching your head wondering where you went wrong.

1. Applying for a Line of Credit
Advantages: Starting a line of credit will diversify your credit sources, which is good news for your credit score. It also allows you to access funds you may need for large purchases, like buying a car, without having to scramble to arrange the funds when you decide to buy.

Consequences: A line of credit is too often treated like free money. In many cases, such easy access to funds leads borrowers to rack up consumer debt for things they don't really need. And there's nothing free about this cash injection: borrowers have to make minimum payments on the line's outstanding balance. In addition, a balance will limit borrowing power on other loans, such as a mortgage.

2. Withdrawing From Your 401(k) or Retirement Savings to Pay Down Debt
Advantages: If you have a big debt to pay off, you may choose to either put off contributing to a retirement or savings fund, or to withdraw money from an existing fund. The upside to this is that paying down debt is a good thing, and the sooner it is paid off, the greater the savings in interest expenses for the borrower.

Consequences: By withdrawing funds set aside for retirement, you are robbing yourself of the benefits of

Banks are cutting overdraft fees, but there are other hidden charges.

In the wake of the uproar over bank fees charged to debit card holders--and the looming threat of congressional action--banking giants Bank of America, JPMorgan Chase, and Wells Fargo have announced drastic changes to their overdraft policies.

What banking customers might be missing is that debit card overdraft fees are the tip of the iceberg. Banks nickel and dime their customers in numerous other ways that can easily cost the average person $100 or more per year. Adding insult, many of the fees are poorly disclosed and levied regardless of any action the customer does--or doesn't--take.

"There is a long list of fees that people pay that doesn't require any type of acknowledgment on the part of the consumer," said Greg McBride, a senior financial analyst at Bankrate.com. Here are five major areas of hidden bank revenues.

Balance Transfer Fees

Banks commonly mail out ads pitching low interest rates for customers willing to transfer credit card balances from another institution. What many don't advertise is that there is often a balance transfer fee of between 3% and 5% hidden in the fine print.

"If you're transferring a balance from a card with a rate of 15% to a card with a rate or 13%, but you're paying a 3% admission fee, you're not saving any money," McBride said. Moving a balance of $5,000 from

Someone with $100 million has nothing to fear, not even fear itself.

But not long ago, a client with such assets called and asked Bruce Bickel, her wealth adviser at PNC Wealth Management, to put her on a budget.

"She said we've never done this before, and we think we should," said Mr. Bickel, managing director of private foundation management services at PNC. "It's all relative. Their loss has put them in a fear response."

That mindset is a direct result of the financial panic that turned one year old last week. At this time last year, Richard Fuld was center stage in the financial crisis; Ken Lewis, chief executive of Bank of America, was being hailed as Merrill Lynch's savior; and Bernard L. Madoff was little known beyond the financial world.

None of that is true today. And even though a year has passed, wealthy investors remain cautious.

The Boston Consulting Group predicted this week that worldwide wealth would not return to 2007 precrisis levels until 2013. It also said it found that the number of millionaires was down 18 percent and that, across the board, clients of wealth management firms had lost trust in their advisers.

"There is a shattered confidence we haven't seen in a long time," said Bruce Holley, senior partner at the firm. "The wealth management business is a very emotional business, and people can react in kind to that."

This explains how someone with more than $100 million in assets can ask her adviser to put her on a

After September 18, insurance for money-market mutual funds is gone. Here's why you don't have to worry.

Since they were introduced nearly 40 years ago, money-market mutual funds have served as safe and reasonably high-yielding parking places for cash. And for all those years, there has been an implicit promise that the value of a share would stay at $1.

That promise was broken last September, during the worst of the financial crisis, when the Primary Reserve fund (a fund mainly for institutional investors) lost so much money that it "broke the buck" — its net asset value dropped to 97 cents a share. To forestall a run on money funds' assets by worried shareholders, the Treasury Department created temporary insurance that fund managers could purchase — and on which, all told, funds spent $1 billion. That insurance program ends on September 18.

No Worries

But even though the insurance safety net is gone, "there is a lot of back-end support remaining," says Peter Crane, president of Crane Data, which tracks money funds.

For one thing, about half of the money in money-market funds is invested in government securities and repos, which are overnight loans secured by the government. Bank certificates of deposit — including European bank CDs that are guaranteed by European governments — are also a growing component of money funds' portfolios. In addition, the U.S. government created a loan program to ensure that funds that need to raise cash to meet redemptions will not be forced into selling assets at reduced prices.

The Securities and Exchange Commission is considering new, stronger regulations to further reduce the

You can almost hear the collective slaps to the head.

This recession has brought to light dumb money management practices, forcing just about all of us to confront our financial foibles.

Maybe, for instance, you're one of the ones who panicked and sold during the market bottom. Or, you believed housing prices were guaranteed to rise.

The federal government is tapping behavioral economists -- experts on why we humans make the money judgments we do -- to help devise regulations so that people don't take on unaffordable mortgages and to help them understand their actual credit card fees.

But these efforts just scratch the surface. Here are four common mistakes that surfaced during this economic turmoil, and fixes that we can put in place to prevent ourselves from making the same costly error again:

Regret 1: I didn't have emergency reserves.

Outsmart yourself: When we're confident about our security, stashing cash can seem like a waste. We'd prefer to put the dollars into a "better" use, whether it be sprucing up our home or going on vacation.

Last year, when the unemployment rate started soaring, so did the savings rate of suddenly scared Americans.

If you were one of those scrambling to build emergency reserves, you may abandon the practice once

It's been said that the best things in life are free -- and we couldn't agree more. That's why we're back with our third annual list of our favorite freebies.

We looked for primo goods and services, no useless junk allowed. And boy, did we find 'em, from financial management and planning helps to entertainment and vacation freebies.

Go ahead. Embrace your inner tightwad:

1. Free Video Games

If you're looking for games for the kids -- or an excuse to act like a kid yourself -- head to Kongregate.com, Popcap.com, Pogo.com and OnlineFlashGames.org for thousands of free online and downloadable games of all types.

For educational or just-for-fun games suited to young kids, check out PBSkids.org, DiscoveryKids.com, NickJr.com and Scholastic.com/kids.

2. Free Birthday Goodies

A slew of businesses will give you prime freebies on your birthday that almost make getting older worth it. For instance, anyone can get free admission to Disneyland or Disney World parks in 2009. Join the

The deepest downturn in the U.S. economy since the Great Depression may finally shrink the gap between the very best-off Americans and everyone else.

If so, it won't be by lifting up the bottom. It will be by pulling down the top.

Over the past 30 years, chief executives, Wall Street bankers and traders, law-firm partners and such amassed ever-greater incomes, while the incomes of factory workers, teachers, office managers and others in the middle grew much more slowly. In 2007, the top 1% of U.S. families accounted for 23.5% of all personal income in the U.S., according to economists Emmanuel Saez of the University of California at Berkeley and Thomas Piketty of the Paris School of Economics. That was a level not seen since the Roaring Twenties.

The top 1%'s share appears to be falling fast. Mr. Saez and other economists expect income going to the top 1% of taxpayers — currently, those with about $400,000 a year — will drop to somewhere between 15% and 19% of all income by 2010. That still would leave income distribution more top-heavy in the U.S. than in many other countries.

One early indication: Median chief-executive pay at companies in the S&P 500 fell 15% in 2008 (to $7.3 million), according to University of Southern California pay expert Kevin Murphy.

"Based on past experience, it looks like inequality will go down and change the long-term trend of America

In less than three years, Carrie Rocha and her husband, Marco, paid off $50,000 of nonmortgage debt and accumulated a six-month emergency fund and other savings by clipping coupons, buying store brands and reducing unnecessary expenses.

Rocha, of Maple Grove, Minn., says the couple realized they were spending more than they made and started cutting expenses across the board. But rather than tackle huge expenses, they started small.

"For us, large lifestyle changes would have turned my husband off to the whole idea of saving money. We have been intentional to set aside a little, a little, a little, until it became a lot, a lot, a lot," says Rocha, who now blogs about her experience at Pocketyourdollars.com.

Thrift gurus long have espoused the wisdom of pinching pennies because of its potential to add up to big savings.

But do clipping coupons and just saying "no" to the daily $4 latte really make a difference in the long run? Or is it big stuff -- such as downsizing a house or getting rid of one car -- that really helps families save?

The answer depends on your circumstances, tolerance for doing without and self-discipline.

“Small steps are the best way to form habits that will stick.”

Pinching Pennies Reduces Pain

Danny Kofke, author of "How to Survive (and Perhaps Thrive) on a Teacher's Salary," is a big believer

In a down economy, what are the wealthy doing with their money?

Experts who work with the wealthy and observe their spending habits say rich folks are sitting on their cash. Just like the rest of us, they're worried about the future. Suddenly uncomfortable with the nation's financial volatility, the wealthy are revisiting their investment and savings strategies, says Chris Geczy, director of the Wharton Wealth Management Initiative at the Wharton School in Philadelphia.

"They're consuming less and saving more," Geczy says.

Like so many other Americans, "the mass affluent were overextended" in real estate and investments gone sour, he says. Now, they are more likely to invest in fixed-income vehicles.

"They're still scared of risk," he says.

Investment professional Nancy Rooney has noticed this fear, too.

"There is a subset who -- since September and October -- are frozen and so nervous," says Rooney, managing director and head of the Northeast investment business for private wealth management at J.P. Morgan in New York, which says it serves 51 percent of the Forbes 400 list of U.S. billionaires.

"They're looking at their principal left and realize, 'If I lose any more, I'll jeopardize my quality of life,'" she

Forgoing the family road trip for a homebound vacation may not save you the money you'd hoped if it means running the AC full blast all summer.

Even with oil and other commodity prices dropping because of the recession, average residential electricity prices are expected to rise 4.7% this year compared to last year, and another 3.3% next year, according to the Energy Information Administration's Short-Term Energy Outlook. Reducing your home electricity use can save you money and shrink your carbon footprint. The typical home releases about twice the carbon dioxide every year that the typical car does, according to the Alliance to Save Energy.

Here's how to prevent your electricity bills from escalating even as prices climb.

Fine-Tune Your Equipment

Arrange an HVAC inspection. Hire a certified technician to check that your heating, ventilation and air-conditioning system is operating at peak efficiency. Leaking ducts, for example, could reduce the unit's energy efficiency by as much as 20%, says Ronnie Kweller, a spokeswoman for the Alliance to Save Energy. An inspection will usually set you back $50 to $100, but that could be offset by the energy savings you'll reap over time. Plus, if you schedule your appointment before contractors are swamped with repair requests, you could snag a 10% early bird discount.

Shop for size. If you're in the market for a new room air conditioner, use Energy Star guidelines to assess how powerful a unit you need. A too-powerful unit not only wastes energy, it is actually

Millionaires have more in common with each other than just their bank accounts — for some millionaires, striking it rich took courage, salesmanship, vision and passion. Find out which traits are most common to the seven-figure bank account set, and what you can do to hone some of these skills in your own life.

1. Independent Thinking

Millionaires think differently. Not just about money, about everything. The time and energy everybody else spends attempting to conform, millionaires spend creating their own path. Since thoughts impact actions, people who want to be wealthy should think in a way that will get them to that goal. Independent thinking doesn't mean doing the opposite of what the rest of the world is doing; it means having the courage to follow what is important to you. So, the lesson here is to forge your own way, and let your success drive you to financial spoils - rather than doing it the other way around and trying to chase the money.

Just look at David Geffen. A self-made millionaire with $4.5 billion to his name in 2009, this American record executive and film producer was college dropout, but made millions founding record agencies and signed some of the most prominent musicians of the 1970s and '80s. Although he didn't take what many assume to be the usual path to success, his tireless work ethic and sense of personal conviction about artists' potential allowed him to rack up a sizable fortune.

2. Vision

Millionaires are creative visionaries with a positive attitude. In other words, wealthy people not only have

Portfolio losses got you down? That's understandable. The dramatic 2008 market drop-off caused the S&P 500 Index to tumble 37%, wiping out more than $4 trillion in workers' retirement plan savings alone. Continued stock market and housing value declines in the first quarter of 2009 resulted in an additional loss of $1.3 trillion of savings for Americans.

If you lost money, you're not alone, but at least you can put some blame on the market. Major errors of judgment have cost some of the world's richest people more than just a pretty penny - and these are people who have a lot to lose. Console yourself with these famous financial flops.

1. Two Rocks and a (Could Have Been) $17 Billion Family Legacy

In 1883, Dr. William Howey went to check on crews building the Canadian Pacific Railway. While searching for a lost worker, he found some interesting copper-colored rocks and pocketed them. Upon returning home he sent them to the director of the Geological Survey of Canada. The verdict? The stones were deemed worthless, and Howey threw them away.

A contractor picked them up, and a year later decided to check out the site where they were found. It turned out those "rocks" were copper and the contractor - Thomas Murray - had discovered one of the world's largest copper deposit, producing millions of dollars of ore. When it was discovered the ore contained high levels of highly sought-after nickel, the deposit was named the International Nickel Company of Canada, and went on to become the second-largest producer of nickel worldwide. In 2006, Vale (NYSE: VALE) (previously CVRD) bought the company (named INCO) for $17 billion. Talk about a

You don't need a trust fund to start a great business. These world-beaters are living proof.

The capital crunch maddeningly persists -- dispiriting news for many would-be entrepreneurs born of choice or necessity. Having a gem of a business idea isn't worth much without the wherewithal to get it off the ground.

Certainly the lucky few "born on third base" have a better shot at achieving business superstardom than those without a safety net. According to a 2002 U.S. Census Bureau survey representing some 16 million business owners, a whopping 55% were initially funded by personal and family capital. Just 11.4% snagged bank loans, and 8.8% got going on personal and business credit cards; much of the remainder lived on government loans and outside investors.

Yet for entrepreneurs who have truly creative ideas, unrelenting devotion and oodles of ability to execute -- but who may not have fat trust funds to lean on -- there's reason for hope. Scan the Forbes list of the world's wealthiest people and you'll find moguls from startlingly humble origins.

Take John Paul DeJoria -- owner of Paul Mitchell Systems, a hair products company, and Partron Spritis, a high-end tequila brand -- who started out as a door-to-door salesman in Los Angeles at age 9. First he sold Christmas cards but soon moved to newspapers and other subscriptions. After a short stint in the navy, he returned to his salesman roots, selling encyclopedias.