CINCINNATI (AP) -- The Procter & Gamble Co. is linking laundry to fashion in what's billed as the biggest product launch yet for its venerable Tide brand.

Fashion mentor Tim Gunn of reality TV's "Project Runway" is among those involved in marketing the new "Total Care" products that P&G says draw on technology from its beauty products to let clothes keep their shape, color and new look longer through repeated washing.

The $60 million marketing campaign for the Tide detergent and Downy fabric softener products includes a tie-in with Ann Taylor Stores Corp.'s Loft unit and ads in such magazines as Elle, Vogue and Cosmopolitan, said spokesman Kash Shaikh.

It's an example of how P&G is banking on big-brand innovations to overcome a tradedown-minded U.S. consumer economy, and the company is promoting the line as a budget help because clothes can be worn more often and dry-cleaning bills reduced.

"We are trying to drive some value -- clothes, in simple terms, look good longer," said Alex Tosolini, a vice president for Fabric Care.

It's sort of an anti-aging line for clothes, using ingredients derived from Pantene hair products and Olay skin care, among others, the Cincinnati-based consumer goods company says.

Helping open the campaign is a Tide Web site featuring Gunn of Bravo's "Project Runway" and "Tim Gunn's

Seeing your portfolio shrink can be tough so close to retirement, but you should still be investing for the long term.

Question: I’m 58 years old. At the beginning of June, my 401(k) was worth $482,000 and now it’s worth $430,000. How can I stop the bleeding? —John, Tyler, Texas

Answer: If your goal is simply to staunch the bleeding, the answer is simple. Just move all your money into your 401(k)’s money-market option. That will pretty much assure that your account balance will fall no further.

But I don’t think that should be your goal.

Why? Well, if you keep your money in your plan’s money-market option (or any guaranteed-return investment, for that matter), you’ll be relegating your retirement stash to a mediocre long-term return, which means that your nest egg isn’t likely to grow very much between now and the time you retire.

Of course, you could move it to a safe haven today with the idea of switching back to a portfolio of stocks and bonds at some point in the future. But you then have to figure out when the right time is to move it back. You don’t want to switch out of the money-market fund too soon and incur more losses. Yet if you wait too long, you can miss the big gains that come in the explosive early stages of a stock rebound.

So if stopping the bleeding isn’t the right goal, what should your objective be?